Active On Social MediaBusinesses must continue to be active across all their social channels in 2018. Social media use keeps on growing day by day, making it all the more important that your business is on it at all times. However, 2018 is the year that you should start rethinking your social media marketing strategy. It’s time to try something new and get ahead of the trends before everyone else follows.
One great idea for social media this year is to make use of live video features. Facebook,Instagram, and Twitter all have live streaming built in these days. This gives companies an opportunity to generate hype for things by hosting live events on social media. Get people excited for a big reveal and show them new products via live streams. It’s an excellent way to showcase products or services in action, but you can also use live videos to bring consumers closer to your brand. Stream from inside your office and introduce team members to your audience. This helps develop a closer connection between your customers and your brand, which will only be beneficial moving forward.